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April Stakeholder Update
Jake Hurwitz
April 13, 2023
Hey there, happy Thursday!
You’re receiving this email because you’re a friend of my company, Thursday Labs.
I do not have plans or ambitions to raise money for Thursday Labs in the next year or two. But, I am a big fan of investor updates.
More importantly, I’m a big fan of transparency, building in public, taking accountability, and asking for help. So, this is the second of many stakeholder updates that I send out regularly to the Thursday network.
If you’re not interested in receiving future emails, no worries! Just reply saying that you’d like to opt out and I’ll remove you from the list.
About Thursday
We build marketing engines for seed-stage startups who are ready to start creating content, but are slightly too early to hire a world-class VP of Marketing.
For around 6 months, we produce the podcast and run their blog, newsletter, social media channels, and website. Meanwhile, we build their playbook for success on each channel and figure out their unit economics.
When we’re done, we source, train and hire a VP of Marketing from Thursday Club, our private community of marketing executives, to run the playbook.
Recent Launch
In the last stakeholder update, I mentioned that we were kicking off with POSH, a seed-stage event-management platform. Here’s where that landed:
We produced and launched HOSTED by POSH, a magazine that is filled to the brim with captivating tales of event transformations, ingenious tips for hosting unforgettable gatherings, and clever hacks to make the most of any budget. Think of it as POSH’s media arm, and we build and run all of it.
We published the first full-length podcast on YouTube (see above) and Spotify. Episode 02 drops next Thursday.
We wrote and published the first two blog posts and newsletter issues.
We’ve already shipped dozens of pieces of daily content on Instagram and TikTok, pointing back to the podcast, blog, and newsletter. Check out a few examples of the short-form clips that we edited from Episode 01:
@posh_vip Thoughts on DJ skills vs community 👀 Check out what @webelonghere.world had to say #eventplannerlife #eventspodcast #hireadj #djskills #ni... See more
@posh_vip What’s the most important part of an event? Let us know what you think in the comments 👀 @webelonghere.world
We prefer not to disclose the metrics and results of our client’s content, but we are thrilled to share that within the first few days of launching Episode 01, POSH’s co-founders have received a number of emails and texts from investors and customers who have dragged their feet in the past, asking to re-engage by investing and hosting events on their platform.
Overall, people are impressed with the production quality, and it’s proving to have stellar results for our clients. As we’ve been saying for years; quality always wins.
What Comes Next?
Our broader “collective” of 25 designers, editors, videographers, writers, etc. is continuing to expand at a comfortable rate. Within the next few months, we will start hiring full-time producers and account managers as we bring on our next set of clients.
Our pipeline of potential clients is pretty overwhelming right now (which is exciting)! We will begin choosing and working with our next 2 companies before May. If you have a company in mind that could benefit from our work, feel free to reply to this email to connect us. If the deal lands, we’ll send you a 5% referral fee.
Tonight, we are hosting a private sushi-making class in Manhattan for Thursday Club members, as well as a handful of founders and VCs. Check out the Instagram channel tomorrow to see photos of a bunch of techies making sushi. Reply to this email if you’d like to be invited to future events in NYC!
That’s all for now, folks. Got any advice or ideas as to how we can improve? I’m all ears.
Major gratitude to everyone who has been involved since the start.
Cheers and happy Thursday 😉
—Jake