July Stakeholder Update & New Content Offering For B2B Founders

Hey there,

You’re receiving this email because you’re a current/future friend of Thursday Labs.

I believe in transparency, accountability, and mutual growth, which fuels these quarterly, behind-the-scenes updates.

This one is substantial. I’m going to start by briefly sharing a few big wins and learnings that lead to a very exciting product update called “content in a box”, followed by an offer to get involved.

If you prefer not to receive these emails, feel free to click the unsubscribe link below. Thanks for being part of our story!

TLDR;

🏆 Win: 
One of our B2B clients netted a 5x ROI in 90 days using our content engine, turning six-figure prospects into customers. Their content reached 3M+ Instagram and TikTok accounts, with a newsletter open rate of 45% — exceeding the 30% industry average.

📽️ New Production Playbook & Onboarding: 
In an era where speed equals ROI, we've drastically streamlined our content production and onboarding playbook, enabling us to show results within the first two weeks and produce content 90% faster than before. We're now more efficient than ever and ready to scale the playbook, allowing us to pass these cost savings on to our clients.

📈 New ROI Tracking & Reporting: 
Breaking away from traditional agency norms (who typically shy away from ROI), we've developed a new playbook to track and report projected ROI, providing our clients with simple, weekly updates on what we did, what we spent, and the projected ROI.

👂 Biggest Things We’ve Been Hearing: 
We're consistently hearing B2B founders struggle with bandwidth for content creation, hiring a Head of Content for a $150k salary, measuring content success, and developing a successful strategy to post on all of the platforms, especially TikTok and Instagram Reels.
We're evolving to meet these concerns.

📦️ Introducing “Content In A Box”

We’ve been listening.

Since our production speed has increased by 90%, we’re able to pass those cost-savings on to our clients and drastically increase our content volume/velocity with a new offering.

Our new $6k/mo "done for you" service includes:

1. 📹️ Weekly podcast/vidcast:
   We manage all aspects from production to distribution on Spotify and YouTube. All you have to do is show up weekly for your 1hr episode.
   

2. 📱 Daily short-form clips: 
   Culled from the podcast, we'll edit and post high-fidelity clips on TikTok, Instagram, LinkedIn, and Twitter (5 clips/week per platform). Here’s an example. We'll integrate with your existing social media management if needed.
   

3. 💻️ Weekly blog post: 
   Written by us, SEO researched/planned, and hosted on your site. Or we'll build you a new blog page if necessary.
   

4. 📧 Weekly newsletter:
   Written and distributed directly to your network.
   

5. 📈 Weekly report:
   Details on our weekly achievements, expenditures, and projected ROI.

Initial engagement is 4 months, comprising of ~150 pieces of content across 8 channels:

• 12 long-form episodes (Spotify, YouTube)

• 60 short-form clips (TikTok, IG, LinkedIn, Twitter)

• 12 blog posts (blog)

• 12 newsletters (Email)

• 48 short-form written posts (LinkedIn and Twitter)

The first month will be dedicated to strategy and campaign development, SEO research, podcast guest booking, and asset creation.

After 4 months, you can extend indefinitely or cancel based on ROI satisfaction.

This service suits:

1. B2B founders seeking revenue growth through thought leadership content.

2. VCs and startup studios aiming to enhance deal flow and reach more LPs.

Interested in getting started for your business? Or have someone in your network that would be? Reply and we can set up a 30-minute call to see if you’d be a good fit. We have three remaining slots for an August 1 start.

Thanks for reading. Stay tuned for more, and as always, don’t hesitate to reach out.

Jake Hurwitz